Top 5 Coolest Fashion Shopping Complexes for Young People in Ho Chi Minh City
Instead of wandering around individual stores, young Saigonese now prefer modern multi-purpose shopping complexes where they can find everything in one place. These hotspots not only offer unique designs from famous local Saigon brands but also provide stunning, artsy spaces perfect for photos and hanging out.
If you want to refresh your wardrobe or find a cool weekend spot, here’s the list of the Top 5 trendiest fashion shopping complexes right in the heart of Ho Chi Minh City.
1. The New Playground Lý Tự Trọng – The Underground Fashion Holy Land
When it comes to the birthplace of local brands in Saigon, The New Playground Lý Tự Trọng is always the first name that comes to mind. Opened in 2017, it was Saigon’s first underground shopping complex, spanning around 1,000m² hidden beneath an old apartment building.

The cool underground vibe at The New Playground Lý Tự Trọng.
The space is designed in a raw, street-style underground aesthetic with concrete walls, colorful neon lights, and edgy metal railings. Its mysterious and modern atmosphere has made it a favorite check-in spot for many young people.
This complex houses numerous well-known local brands such as Degrey, Clownz, ShebyShj, Kido, Levents, DVRK, and more — catering to every fashion personality.
Address: 26 Lý Tự Trọng, Bến Nghé Ward, District 1, Ho Chi Minh City.
2. The New Playground Lê Lai – Modern and Spacious Shopping Experience
Following the huge success of the first location, the second branch opened in 2020 opposite 23/9 Park, bringing a fresh new vibe to the fashion community.
Unlike the hidden underground feel of the original, the Lê Lai branch offers a brighter, more open, and modern shopping experience. The layout is airy and well-organized, making it easy and comfortable to browse.

This location perfectly serves all youth fashion tastes — from dynamic unisex streetwear and edgy styles to feminine looks and unique accessories.
Address: Opposite 90 Lê Lai, Bến Thành Ward, District 1 (inside Central Market), Ho Chi Minh City.
3. 26 Lý Tự Trọng Apartment Building – A Blend of Nostalgia and Modernity
After exploring the underground New Playground, simply head upstairs in the same building at 26 Lý Tự Trọng to continue your shopping adventure. Located opposite the bustling Vincom Center, this old apartment complex offers a completely different atmosphere — slower-paced and full of artistic charm.

Its appeal lies in the beautiful contrast between the nostalgic, weathered charm of an old Saigon apartment building and the modern, stylish boutiques tucked behind vintage doors. Walking along the time-worn corridors feels like discovering a hidden fashion treasure trove.
This spot is home to local brands that focus on elegant, artistic, and highly wearable designs such as Libé, Tủ Nhà Mây, Xéo Xọ, NakedbyV, Mr. Simple, and Timtay.
Address: 26 Lý Tự Trọng, Bến Nghé Ward, District 1 (upper floors), Ho Chi Minh City.
4. 42 Tôn Thất Thiệp Apartment Building – Bold Street Fashion Hub
Another iconic old apartment building in central District 1 that attracts young people daily is 42 Tôn Thất Thiệp. While the exterior carries the nostalgic spirit of old Saigon, the interior is filled with rebellious and free-spirited fashion energy.

This building is a major hub for cool streetwear shops. A big plus is the convenient integration of nail studios and cafés, making it perfect for a full weekend beauty and shopping date.
Fashion items here are affordably priced, ideal for students and young shoppers, while still maintaining good quality and style.
Address: 42 Tôn Thất Thiệp, Bến Nghé Ward, District 1, Ho Chi Minh City.
5. OBJoff Complex (Thảo Điền) – Open Lifestyle & Artistic Space
If you want a change of scenery away from the hustle of District 1, head to Thảo Điền to visit OBJoff — a rising favorite among young people with a unique lifestyle taste.
More than just a clothing store, OBJoff is a true open lifestyle complex. It beautifully combines art exhibition spaces, outdoor relaxing cafés, and free-spirited fashion shopping areas. The open design encourages creativity and freedom, making it ideal for those who love individuality and breaking the rules.

This is the perfect place to find one-of-a-kind items that truly express your personal style — pieces you won’t easily find in traditional malls.
Address: 86 Street No.11, Thảo Điền Ward, District 2 (old), Ho Chi Minh City.
This weekend, gather your friends and check out these cool fashion shopping complexes! Not only can you score new outfits and redefine your personal style, but you’ll also enjoy the vibrant energy of Saigon. Save this list and start planning your next shopping adventure!




